Originally from Pittsburgh, PA, Bailey Cullen graduated from the University of Notre Dame where she played soccer and studied Psychology & Digital Marketing. Building on her passion for sports and strategic insights, she pursued a Master of Business Administration with a concentration in Marketing at Brandeis University.

As the Marketing Manager at Global Soccer Alliance, Bailey leads initiatives to grow and engage GSA’s global network, connecting clubs, tournaments, and partnerships across four continents. Her expertise in strategic marketing, analytics, and collaboration fuels GSA’s impact in the global soccer landscape.