Joe, originally from Derry, Northern Ireland, began his soccer career with Coleraine Football Club in the Irish League where he also represented the Northern Ireland national team. From there he was recruited to Harvard University where he was captain and an Academic All-American his senior year.

As CEO of Global Soccer Alliance, Joe oversees all its affiliated companies with a focus on the vision and growth strategy of each business unit. Since the Company began in 2020, GSA has stretched to offering Academies and Tournaments in 4 Continents.